The assignment, should you accept it, is to create a campaign for the Baltimore waterfront to generate excitement and develop new family traditions for the holiday season.

Gaga accepted it and came up with “It’s A Waterfront Life!” The campaign encompasses the Inner Harbor and Harbor East and has something for everyone each night of the week. Laser light shows, carolers, special discounts, parking specials and more will enhance your experience of Baltimore’s waterfront. It lasts from now through Christmas.

Don’t miss this unique new holiday happening and launch a new family tradition. It’s more fun than re-gifting Aunt Emma’s 15-year-old fruitcake. As ever- BB

On a cold, snowy evening, I curled up in a comfortable chair, wrapped myself in a warm blanket and read a tome on Celtic culture. I came across the phrase, "the puissant Celtic race..." I dinna ken its meaning, so left my toasty cocoon and went to my dependable dictionary.

Puissant - adjective, archaic, poetic/literary meaning having great power or influence.

St. Paddy's Day being only a few weeks away, this phrase stirred a musing on my Celtic roots.

It's been over 234 years since Thomas Paine wrote those words. During that time, this country has experienced wars, disasters, economic troubles and national heartaches. The present is not different with the current turmoil coming from within. Not since the Civil War has politics of incitement polarized Americans.

Incendiary packages in the mail, IEDs, and the latest Congressional assassination attempt highlight this strife. Through it all Americans persevere. Why? How? The simplicity of the answer is complex.

It's because we are united in our humanity. Despite race or creed, Americans understand that we are a nation of individuals melded together in pursuit of life, liberty and happiness. We can be stubborn and ornery at times, but when tragedy strikes our humanity shines through. As ever - BB

Gaga Marketing has helped another casino to open! Our client, the Casino at Ocean Downs opened yesterday to a fluffy of hoopla and activity. The following news clip gives part of the story. Behind the scenes was lots of hard work along with a lot of fun. Congratulations to the Casino at Ocean Downs, the surrounding communities and the state of Maryland. Gaga Marketing is proud to be part of the action! As ever - BB

"Action is the foundational key to all success." - Pablo Picasso

Gaga Marketing rings in the New Year with a new website. The blog has changed too. Please excuse any glitches that might occur as this Luddite attempts to navigate new technological waters.