The assignment, should you accept it, is to create a campaign for the Baltimore waterfront to generate excitement and develop new family traditions for the holiday season.

Gaga accepted it and came up with “It’s A Waterfront Life!” The campaign encompasses the Inner Harbor and Harbor East and has something for everyone each night of the week. Laser light shows, carolers, special discounts, parking specials and more will enhance your experience of Baltimore’s waterfront. It lasts from now through Christmas.

Don’t miss this unique new holiday happening and launch a new family tradition. It’s more fun than re-gifting Aunt Emma’s 15-year-old fruitcake. As ever- BB

“To many people holidays are not voyages of discovery, but a ritual of reassurance.” -Philip Andrew Adams