Media Planning / Placement
Gaga offers results driven, fully integrated media planning and buying. In today’s rapidly changing media landscape we provide innovative, creative media solutions to connect you with your customer.
Full media services are provided across all platforms: Internet, television, radio, outdoor, print, promotions, sponsorships, and added value.
Digital campaigns are developed evaluating all advertising formats, from search to banner ads to behavioral-targeted web sites, rich media and social networks. We keep a close pulse on economic market conditions, competitiveness and trends, and take a tough approach to media negotiations. Monthly invoice reconciliations are prepared and quarterly post-buy analyses will be delivered as we pay close attention to every detail of the buying process.
Our planning philosophy is to entrench ourselves into each market, strategize with the client, define specific goals and objectives, optimize by planning effectively and efficiently, monitor results of our communications and continue to utilize information about your markets and customers into subsequent media plans. A critical step in the media planning progression is to incorporate database analyses into the decision-making process that determines which media will be most effective in communicating messages.
The top performing zip code regions will be merged with specific media coverage within each DMA. A review of demographics and lifestyle behavior of the target audience within the hot zip codes will determine which medium will be most effective. Based on customer data, these zip codes are reviewed and updated quarterly, ultimately resulting in the best plan to reach your customer.