Gaga Marketing was established on January 1, 2007 by four principals, who among them have 120+ years of experience developing and managing advertising, marketing, branding and design in the retail, hotel, casino, restaurant and Internet technology industries. Three of the principals have deep experience on both the agency and client side in intensive operational management positions.  As a result, they are particularly attuned to the internal and external demands placed upon client side executives.  This experience informs Gaga's overall philosophy of striving to be the most creative, fast and affordable service provider they can be to their clients.

Gaga principals have served in senior operational executive positions with full P&L responsibility at Trump Plaza Hotel and Casino in Atlantic City, NJ; Internet Service Provider DIGEX Inc. (now a division of Verizon Communications),  Akamai Technologies, Inc. in Cambridge, MA (NASDAQ: AKAM); and Basho Technologies, Inc. in Bellvue, WA.  Additionally, all have served in senior management and/or creative roles at various award-winning advertising agencies including W.B Doner & Co. in Detroit, MI; Smith, Burke & Azzam, Inc. in Baltimore, MD; VanSant Dugdale Advertising in Baltimore, MD; Smith & Associates, Inc. in Baltimore, MD; Chess Group in Baltimore, MD; and Ext. 229 in Washington, DC.  This unique comprehensive experience on both sides of an agency/client relationship within a boutique creative services agency differentiates Gaga from other “creative shops” wherein responsiveness, time-sensitive output and cost management is occasionally wanting. 

For all of its clients, Gaga strives every day to do it well, do it fast, and do it affordably.  Client satisfaction is our #1 priority.