The Channel is one of Washington’s largest apartment buildings currently under construction and is uniquely positioned to be one of the District’s most dynamic places to live, with two “L”-shaped apartment towers and 501 residences situated above a 150,000 SF concert hall and ground floor restaurants, taverns, and retail.

Gaga Marketing is honored to have carried on the branding for The Channel, creating the, “Live. Life. Amplified.” positioning and crafting a graphic approach reflective of The Channel’s industrial design aesthetic and active lifestyle.

Earl Galleher