During the Internet Start up IPO boom in 1999, red hot Cambridge, Massachusetts technology company Akamai Technologies turned to the principles of Gaga Marketing to create a national branding TV and print advertising campaign to introduce the newly public company to the investor market. The company’s promise to the market was bold - to make the internet faster and better. Though the company was only two years old, it was prepared to deliver on its promise. The branding campaign had to reflect that confidence and Fortune 500 company-like credibility. Akamai’s branding campaign was a great success. Today, Akamai continues successfully transporting over 30% of all Internet traffic as an independent public company on the NASDAQ with a market capitalization of nearly $10 Billion.