MARYLAND LIVE CASINO
Maryland Live Casino is the Mid-Atlantic regions largest casino, located between Washington DC and Baltimore.
Hired almost a year before the property’s opening and based on our extensive experience, Gaga was charged with opening the facility with an expansive advertising and marketing campaign consisting of online media, TV, radio, outdoor, collateral and point of sale materials.
First off, Gaga’s consistent use of high-end production values throughout the campaign signified that Maryland Live was on equal footing with Las Vegas venues, leading a record number of the community to ask “Why travel to Vegas?”
Secondly, the hard hitting message that said “the wait is over, we’re open!” compelled a record breaking number of people to experience the new offering.
Maryland Live Casino continues to break revenue records to this day.