Gaga is very proud to have conceived and developed the new TEN brand that will be the crown jewel of the City skyline at the location of the former Revel Resort & Casino. The TEN brand appropriately
reflects its idyllic beachfront setting and complete guest experience as Atlantic City’s flagship property. It’s what’s next in Atlantic City. 

The number ten depicts the highest standard of achievement and is widely recognized as the benchmark of quality and excellence. TEN, joined with the stylized infinity logo represents the mission to provide the highest-rated amenities and infinitely perfect escape for our guests, families and businesses.

TEN is iconic. Its unmistakable silhouette frames the horizon from the Garden State Parkway. It is the
tallest structure in Atlantic City at 710 feet and the second tallest in New Jersey with a remarkable
footprint of over six million square feet. TEN’s striking design along the boardwalk offers unmatched
floor-to-ceiling ocean views in each room as the ultimate backdrop to its stylish opulence and refined

Earl Galleher